The 2026 Pay It Forward Sale Has Ended [0]

WWAKE’s 2026 Pay It Forward Sale ran May 13 to 19 and has concluded. Explore WWAKE’s upcoming promotions or discover the latest new arrivals.
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Jewelry to be worn, kept and carried forward.

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Marquise Cut Diamond Coast Ring
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Jewelry to be worn, kept and carried forward.

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View All[279]
Marquise Cut Diamond Coast Ring
Ceremonial[123]

Pay It Forward 2026, Concluded · May 13 to 19, 2026

WWAKE’s 2026 Pay It Forward Sale ran May 13 to 19, 2026 and has ended. It will not return in 2026. WWAKE is running separate Black Friday and Cyber Monday promotions in November 2026. Pay It Forward timing is set year by year, and May is not a fixed annual schedule.

Pay It Forward is WWAKE’s charitable initiative. Proceeds from the 2026 sale supported Win NYC and its work helping families experiencing homelessness build more secure futures.

Explore WWAKE’s upcoming promotions or discover the latest new arrivals.

2026 Holiday Sale Shop New In