Begin with what you have in mind, a stone, a piece, or a feeling of what you’d like to preserve. Browse our collections and note shapes, settings, or silhouettes that resonate; the more context you share, the clearer your starting point becomes.
Begin with an existing piece and reshape it with care, preserving what matters while reworking it into something that feels right for how you want to wear it today.
Set in a WWAKE Design
Choose a WWAKE design you love and place your stone within it, bringing something personal into a familiar form shaped by our design language.
Create a Custom Piece
Build something entirely your own around your stone or idea, a One of A Kind piece shaped through close collaboration and made just for you.
Style Into a Collection
Pair your heirloom with existing WWAKE pieces, or design around it over time, creating a collection that feels cohesive, personal, and lived with.
Certain moments ask to be held, worn, passed forward. Our custom work begins there, with the instinct to create something filled with personal significance. Your story becomes the foundation; we help shape it into a piece that is unequivocally yours. What’s meaningful to you, rendered in materials that endure, and meant to accompany you through life.
A custom piece is one of a kind, and so is the process of making it. You’ll work directly with on of our fine jewelry specialists who understands our design language and sourcing practices, bringing your vision to life while guiding it to completion. We listen closely, offer expertise, and stay in dialogue to create something shaped by your creative direction and our craftsmanship.
Our custom process gives you access to our in-house stone vault, or a curated selection sourced through our dedicated stone specialist, working closely with trusted suppliers to find stones aligned with your vision. We work exclusively with natural diamonds and gemstones, selected for their character as much as their quality, with attention to nuance in color, cut, and formation.
We prioritize responsible sourcing at every stage. Our diamonds are recycled, antique, or verified-origin, and our colored gemstones are sourced through partners who support responsible mining communities. Our gold is certified recycled or Fairmined. We only work with materials whose origin we can stand behind, ensuring each piece reflects both integrity and intention.
Every custom piece is shaped by both your vision and our point of view. We guide each decision, from stone selection to final proportions, balancing creativity with a deep understanding of materials and form. The result is a piece that feels considered, personal, and enduring, designed to be lived with over time, not just made for a moment.
The Heirloom Resetting Process
Begin with what you have in mind, a stone, a piece, or a feeling of what you’d like to preserve. Browse our collections and note shapes, settings, or silhouettes that resonate; the more context you share, the clearer your starting point becomes.
Complete our heirloom questionnaire and book your consultation, either in our Brooklyn studio or virtually. Sharing details like measurements, photos, or history helps us prepare thoughtfully for your project.
We’ll talk through your ideas and explore what’s possible for your stone or piece, guided by its character and our design language. This is where your project begins to take shape.
Once received, we carefully inspect your heirloom in person, assessing its condition and suitability for the proposed design. If your design calls for additional or complementary stones, our dedicated stone specialist will source options through our trusted network, guided by our ethos and your vision.If anything requires attention, we’ll guide you through the best path forward.
You’ll receive a complete proposal to review and refine, including design direction, visual mockups, and pricing, so you can move forward with clarity and confidence.
Once approved, your piece is carefully reworked in our New York studio. Each stage is handled with precision and care, with updates shared throughout so you remain connected to the process.
When your piece is complete, it’s carefully inspected and documented before leaving our studio. All orders ship via secure, fully insured delivery, with expedited domestic shipping and duties handled upfront for international orders. We also welcome you to collect your piece in person from our studio, where we can ensure the final fit together.
Whether in our studio or from home, we’ll confirm the fit and make any final adjustments so your piece feels considered, personal, and truly yours.
From timeless settings to One Of A Kind designs, these pieces reflect the many ways an heirloom can be reimagined. Explore what resonates with your stone, a silhouette, a setting, a feeling, and let it guide what your piece can become.
Transform Your Heirloom
Begin with an existing piece and reshape it with care, preserving what matters while reworking it into something that feels right for how you want to wear it today.
Set in a WWAKE Design
Choose a WWAKE design you love and place your stone within it, bringing something personal into a familiar form shaped by our design language.
Create a Custom Piece
Build something entirely your own around your stone or idea, a One of A Kind piece shaped through close collaboration and made just for you.
Style Into a Collection
Pair your heirloom with existing WWAKE pieces, or design around it over time, creating a collection that feels cohesive, personal, and lived with.
An heirloom stone carries weight beyond its carat. We approach these pieces with the care they deserve, respecting the connections that came before while shaping something you'll wear now.
The process takes 6–8 weeks from design approval.
Each heirloom transformation begins with something deeply personal, a stone, a memory, a piece held over time.
We carefully rework what exists, preserving its character while reshaping it into something made for today. What remains is not a replacement, but a continuation, carrying its history forward in a new form.
The WWAKE showroom is located in Greenpoint, Brooklyn, and visits are typically by appointment so each guest can receive dedicated time with our Fine Jewelry Specialists. Appointments offer the opportunity to experience WWAKE pieces in person, explore the collection, or discuss custom and heirloom projects in a more personal setting. Occasionally, the studio hosts special events and walk in days. To stay informed about upcoming opportunities to visit, join the mailing list or follow WWAKE on social media.
To plan your visit, you can book an appointment online, explore the Custom or Heirlooms pages for more information, or reach out to customerservice@wwake.com and our team will be happy to assist.
Yes. Private appointments are available Monday through Friday from 11:00 AM to 4:30 PM, and on select Saturdays.
Appointments provide dedicated time with our Fine Jewelry Specialists, whether you are exploring the collection, viewing specific pieces, or discussing custom designs or heirloom transformations. For more information about these services, please visit our Custom or Heirlooms pages. Availability may be more limited during sales periods or busy seasons. To plan your visit, you can book an appointment online or reach out to customerservice@wwake.com, and our team will do their best to accommodate your request.
To stay informed about walk in days, studio events, and additional visiting opportunities, sign up for our mailing list and follow WWAKE on social media.
Yes. If you are unable to visit our showroom in NYC, we are happy to meet with you virtually. Virtual appointments offer the opportunity to explore the collection, view specific pieces, and discuss custom or heirloom projects with one of our Fine Jewelry Specialists. Our team can also guide you through stone sourcing options and answer any questions about design, sizing, or production timelines.
To get started, you can book a virtual appointment online. If there is a specific piece or project you would like to discuss, you may also include those details in the appointment questionnaire so our team can prepare in advance.
The showroom offers the opportunity to explore WWAKE’s One of a Kind pieces, along with samples from the full collection available to view and try on.
During your visit, you will be supported by one of our Fine Jewelry Specialists, who can guide you through the collection, discuss custom projects or heirloom transformations, and introduce specially sourced stones available for bespoke pieces. Our team works closely with a dedicated stone sourcing specialist who can help identify natural stones aligned with your vision.
Orders can be placed during your appointment, though not all pieces are available to take home the same day. Many designs are Made to Order and will be crafted especially for you by our artisan jewelers in New York City.
If there is a specific piece you would like to see, or if you are interested in custom work or stone sourcing, you can note this in the questionnaire when booking your appointment so our team can prepare accordingly.
A temporary hold of $75 is placed when booking an appointment. The hold will be refunded once your appointment is completed. If the appointment is missed or cancelled without notice, the hold will be forfeited as a no show fee.
Yes. Simply select Studio Pickup at checkout. Once your order is ready, you will receive an email with our studio address and pickup instructions. Pickup appointments are available Monday through Friday between 11:00 AM and 4:30 PM at our showroom in Greenpoint, Brooklyn.
If you need to arrange a rush pickup or a time outside of regular pickup hours, please reach out to customerservice@wwake.com, and our team will do their best to accommodate your request.
Repairs are not completed on the spot at the showroom. To ensure each piece receives the proper care and evaluation, repairs are handled through our dedicated repair process. For more information on how to request a repair, please refer to our Warranty & Repairs section.
If you have questions about a specific piece, feel free to reach out to customerservice@wwake.com, and our team will be happy to guide you through the next steps.
Yes. We love pets, and well behaved companions are welcome to join you during your visit. If you plan to bring additional guests beyond those listed on your booking form, please reach out in advance so our team can prepare accordingly and ensure the best experience for everyone.
You can contact our Fine Jewelry Specialists at customerservice@wwake.com if you have any questions ahead of your appointment.
We would be happy to help bring your jewelry vision to life. Simple modifications, such as switching between matte and shiny finishes, are generally free of charge. Just leave a note at checkout and our team will take care of it. For more involved changes, including adjusting chain lengths, ordering a different metal alloy (gold in various colors and karats, 14k palladium, or platinum), adding engraving, or swapping stones, our custom team will need to assist.
Please reach out to customerservice@wwake.com before placing your order so we can review the options together. Please note that for earrings we are unable to convert between butterfly backs and flat backs.
Many of our designs can be created in alternative metals. While we prioritize 14k solid gold, our custom team can also produce pieces in a range of gold colors and karats, as well as 14k palladium white gold or platinum. Because each piece is crafted in our Brooklyn studio, we are often able to thoughtfully adapt designs while maintaining their integrity. Our Fine Jewelry Specialists and stone sourcing specialist can guide you through the available options and help refine the details.
To explore this further, please contact custom@wwake.com or submit a request through our Custom page.
At WWAKE, we work exclusively with natural, ethically sourced stones that meet our traceability standards. For this reason, we are unable to set stones that were purchased elsewhere. If you are looking for a specific stone, our team would be happy to help! We work closely with trusted partners and have a dedicated stone sourcing specialist who can help you find the right natural stone through our ethical sourcing channels. If you have an heirloom stone, we may also be able to design a custom piece around it.
Please reach out to customerservice@wwake.com, book an appointment with one of our Fine Jewelry Specialists, or visit our Custom or Heirlooms pages for more information.
We would be happy to work with you to reset your heirloom stones and create a new piece around them. Reimagining heirloom stones is a meaningful way to carry forward the history and sentiment of a piece while giving it new life. At WWAKE, we work exclusively with natural stones, and heirloom pieces align closely with our ethos of honoring existing materials and extending their story through thoughtful design. If the stone is not set in its original piece, we may request documentation about its origin, as we do not work with loose stones without traceability.
Please reach out to custom@wwake.com, and one of our Fine Jewelry Specialists will be happy to assist you. You can also visit our Heirlooms page for more information about the process.
WWAKE works exclusively with natural diamonds and gemstones. We do not use lab grown diamonds or moissanite. Our sourcing philosophy is rooted in responsible partnerships and long-term relationships with trusted suppliers. We prioritize traceable natural stones and, whenever possible, incorporate antique and previously existing materials as part of a more circular approach to design. Through this, we aim to support the people and communities involved in the making process while reducing unnecessary extraction. We believe that many extraordinary stones already exist, and we are passionate about giving these materials new life through thoughtful design.
If you are looking for a particular type of diamond or gemstone, our Stone Sourcing Specialist works closely with trusted suppliers to help identify stones that align with your preferences. For more information, please contact customerservice@wwake.com, and one of our Fine Jewelry Specialists will be happy to assist.
Unfortunately, we don't sell empty settings or loose stones. At WWAKE, we work exclusively with natural, ethically sourced stones, and design each piece as a complete creation. However, our team would be happy to explore a custom design with you. We can create a piece around your heirloom stone, or help you source the right natural stone through our ethical sourcing channels.
Please reach out to customerservice@wwake.com, and one of our Fine Jewelry Specialists will be happy to assist you. You can also visit our Custom or Heirlooms pages for more information.
“GIA comparable” means that a diamond’s color and clarity are comparable to what would typically be assigned under the Gemological Institute of America (GIA) grading system.
Diamonds over half a carat are often sold with a GIA certificate documenting the stone’s weight, color, and clarity. Smaller diamonds are commonly sold without certification. When WWAKE offers diamonds without a GIA certificate, they are the same high quality natural stones, simply smaller in size. In these cases, we use GIA comparable terminology to indicate the approximate color and clarity according to the GIA grading scale, providing a clear sense of the diamond’s quality and appearance.
For more information about the diamonds used in a specific piece, please refer to the Details dropdown on the product page or visit our Diamond Guide page. If you would like additional guidance, please contact customerservice@wwake.com and one of our Fine Jewelry Specialists or our Stone Sourcing Specialist will be happy to assist.
If a piece you love is no longer available, many of our designs can still be remade. Our custom team can also create a design from scratch, allowing us to craft something specifically for you and ensure every detail feels just right. If there is a particular design you are interested in, please reach out and include a link to the product so our team can review the request.
You can contact us at customerservice@wwake.com, book an appointment with one of our Fine Jewelry Specialists, or visit our Custom page for more information. Please note that pricing may vary depending on the materials and stones that need to be sourced.
Many of our pieces can be personalized with an engraving, allowing you to add a meaningful detail and make the piece uniquely yours. If a design is eligible for engraving, you will see an “Add Special Engraving to Your Piece” option on the product page. Selecting this will open a panel where you can choose between engraving styles and enter your desired text.
Please note that engraving availability and character limits vary depending on the design of the piece, and not all products can accommodate engraving. These details will be indicated on the product page where possible.
For more complex engraving requests or if you need assistance, feel free to reach out to customerservice@wwake.com, and one of our Fine Jewelry Specialists will be happy to help.
Our team regularly collaborates with clients remotely to create meaningful fine jewelry. From the earliest exchange of ideas to sourcing stones and refining the smallest details, the process is designed to feel thoughtful, seamless, and personal, no matter where you are.
You can connect with our team by email or schedule a virtual appointment to begin. We also offer an At Home Try On Program, allowing you to experience select pieces before purchasing.
Our At Home Try On Program is a great way to see how the pieces look and feel before purchasing. Pieces that are eligible for the program can be found using the At Home Try On filter at the top right of collection pages. If a product is available, you will also see the option to request it directly on the product page below the purchase button.
For more information about how the program works, please visit our At Home Try On page. You can also reach out to customerservice@wwake.com, and one of our Fine Jewelry Specialists will be happy to assist.
Yes. Jewelry can evolve over time, and we are happy to help reimagine an existing WWAKE piece into a new design. Our custom team can work with you to transform a ring into a different style or incorporate elements from your current piece into something entirely new. Each piece is crafted in our Brooklyn studio by artisan jewelers, allowing us to thoughtfully adapt designs while preserving the spirit of the original.
To begin the process, please contact custom@wwake.com or visit our Custom page. One of our Fine Jewelry Specialists will be happy to guide you through the possibilities.
We can provide an evaluation documenting the retail value of your piece for insurance purposes. Please reach out to customerservice@wwake.com, and our team will be glad to assist. An evaluation is not the same as a formal appraisal, which must be completed by a certified third party appraiser. If you require a formal appraisal, we are happy to recommend someone we trust.
We would be happy to help bring your jewelry vision to life. Simple modifications, such as switching between matte and shiny finishes, are generally free of charge. Just leave a note at checkout and our team will take care of it. For more involved changes, including adjusting chain lengths, ordering a different metal alloy (gold in various colors and karats, 14k palladium, or platinum), adding engraving, or swapping stones, our custom team will need to assist.
Please reach out to customerservice@wwake.com before placing your order so we can review the options together. Please note that for earrings we are unable to convert between butterfly backs and flat backs.
Many of our designs can be created in alternative metals. While we prioritize 14k solid gold, our custom team can also produce pieces in a range of gold colors and karats, as well as 14k palladium white gold or platinum. Because each piece is crafted in our Brooklyn studio, we are often able to thoughtfully adapt designs while maintaining their integrity. Our Fine Jewelry Specialists and stone sourcing specialist can guide you through the available options and help refine the details.
To explore this further, please contact custom@wwake.com or submit a request through our Custom page.
Many of our pieces can be personalized with an engraving, allowing you to add a meaningful detail and make the piece uniquely yours. If a design is eligible for engraving, you will see an “Add Special Engraving to Your Piece” option on the product page. Selecting this will open a panel where you can choose between engraving styles and enter your desired text.
Please note that engraving availability and character limits vary depending on the design of the piece, and not all products can accommodate engraving. These details will be indicated on the product page where possible.
For more complex engraving requests or if you need assistance, feel free to reach out to customerservice@wwake.com, and one of our Fine Jewelry Specialists will be happy to help.
Support Our client care team is available Monday to Friday from 10am-5pm EDT
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