Heirloom Resetting

Set in a WWAKE Design

Create a Custom Piece

Style Into a Collection

Begin with an existing piece and reshape it with care, preserving what matters while reworking it into something that feels right for how you want to wear it today.

2

Set in a WWAKE Design

Choose a WWAKE design you love and place your stone within it, bringing something personal into a familiar form shaped by our design language.

3

Create a Custom Piece

Build something entirely your own around your stone or idea, a One of A Kind piece shaped through close collaboration and made just for you.

4

Style Into a Collection

Pair your heirloom with existing WWAKE pieces, or design around it over time, creating a collection that feels cohesive, personal, and lived with.

Transform Your Heirloom

Certain moments ask to be held, worn, passed forward. Our custom work begins there, with the instinct to create something filled with personal significance. Your story becomes the foundation; we help shape it into a piece that is unequivocally yours. What’s meaningful to you, rendered in materials that endure, and meant to accompany you through life.

In Skilled Hands

A custom piece is one of a kind, and so is the process of making it. You’ll work directly with on of our fine jewelry specialists who understands our design language and sourcing practices, bringing your vision to life while guiding it to completion. We listen closely, offer expertise, and stay in dialogue to create something shaped by your creative direction and our craftsmanship.

Materials We Know

Our custom process gives you access to our in-house stone vault, or a curated selection sourced through our dedicated stone specialist, working closely with trusted suppliers to find stones aligned with your vision. We work exclusively with natural diamonds and gemstones, selected for their character as much as their quality, with attention to nuance in color, cut, and formation.

Ethically Sourced

We prioritize responsible sourcing at every stage. Our diamonds are recycled, antique, or verified-origin, and our colored gemstones are sourced through partners who support responsible mining communities. Our gold is certified recycled or Fairmined. We only work with materials whose origin we can stand behind, ensuring each piece reflects both integrity and intention.

Made with Intention

Every custom piece is shaped by both your vision and our point of view. We guide each decision, from stone selection to final proportions, balancing creativity with a deep understanding of materials and form. The result is a piece that feels considered, personal, and enduring, designed to be lived with over time, not just made for a moment.

The Heirloom Resetting Process

Start with Your Heirloom
Share Your Vision
First Conversation
Stone Assessment
Design Proposal
Crafting Your Piece
Finishing & Delivery
Final Fitting

Heirloom Inspiration

Shop All [259]

From timeless settings to One Of A Kind designs, these pieces reflect the many ways an heirloom can be reimagined. Explore what resonates with your stone, a silhouette, a setting, a feeling, and let it guide what your piece can become.

1

Transform Your Heirloom

Begin with an existing piece and reshape it with care, preserving what matters while reworking it into something that feels right for how you want to wear it today.

2

Set in a WWAKE Design

Choose a WWAKE design you love and place your stone within it, bringing something personal into a familiar form shaped by our design language.

3

Create a Custom Piece

Build something entirely your own around your stone or idea, a One of A Kind piece shaped through close collaboration and made just for you.

4

Style Into a Collection

Pair your heirloom with existing WWAKE pieces, or design around it over time, creating a collection that feels cohesive, personal, and lived with.

An heirloom stone carries weight beyond its carat. We approach these pieces with the care they deserve, respecting the connections that came before while shaping something you'll wear now.

The process takes 6–8 weeks from design approval.

Before & After

Each heirloom transformation begins with something deeply personal, a stone, a memory, a piece held over time.

We carefully rework what exists, preserving its character while reshaping it into something made for today. What remains is not a replacement, but a continuation, carrying its history forward in a new form.

Heirloom Gallery

1
Where is your showroom located?[+] [-]

The WWAKE showroom is located in Greenpoint, Brooklyn, and visits are typically by appointment so each guest can receive dedicated time with our Fine Jewelry Specialists. Appointments offer the opportunity to experience WWAKE pieces in person, explore the collection, or discuss custom and heirloom projects in a more personal setting. Occasionally, the studio hosts special events and walk in days. To stay informed about upcoming opportunities to visit, join the mailing list or follow WWAKE on social media.

To plan your visit, you can book an appointment online, explore the Custom or Heirlooms pages for more information, or reach out to customerservice@wwake.com and our team will be happy to assist.

2
Do you offer private appointments? What are your opening hours?[+] [-]

Yes. Private appointments are available Monday through Friday from 11:00 AM to 4:30 PM, and on select Saturdays.

Appointments provide dedicated time with our Fine Jewelry Specialists, whether you are exploring the collection, viewing specific pieces, or discussing custom designs or heirloom transformations. For more information about these services, please visit our Custom or Heirlooms pages. Availability may be more limited during sales periods or busy seasons. To plan your visit, you can book an appointment online or reach out to customerservice@wwake.com, and our team will do their best to accommodate your request.

To stay informed about walk in days, studio events, and additional visiting opportunities, sign up for our mailing list and follow WWAKE on social media.

3
Do you offer virtual appointments?[+] [-]

Yes. If you are unable to visit our showroom in NYC, we are happy to meet with you virtually. Virtual appointments offer the opportunity to explore the collection, view specific pieces, and discuss custom or heirloom projects with one of our Fine Jewelry Specialists. Our team can also guide you through stone sourcing options and answer any questions about design, sizing, or production timelines.

To get started, you can book a virtual appointment online. If there is a specific piece or project you would like to discuss, you may also include those details in the appointment questionnaire so our team can prepare in advance.

4
What pieces are available to view in the showroom?[+] [-]

The showroom offers the opportunity to explore WWAKE’s One of a Kind pieces, along with samples from the full collection available to view and try on.

During your visit, you will be supported by one of our Fine Jewelry Specialists, who can guide you through the collection, discuss custom projects or heirloom transformations, and introduce specially sourced stones available for bespoke pieces. Our team works closely with a dedicated stone sourcing specialist who can help identify natural stones aligned with your vision.

Orders can be placed during your appointment, though not all pieces are available to take home the same day. Many designs are Made to Order and will be crafted especially for you by our artisan jewelers in New York City.

If there is a specific piece you would like to see, or if you are interested in custom work or stone sourcing, you can note this in the questionnaire when booking your appointment so our team can prepare accordingly.

5
Is there a fee to book an appointment?[+] [-]

A temporary hold of $75 is placed when booking an appointment. The hold will be refunded once your appointment is completed. If the appointment is missed or cancelled without notice, the hold will be forfeited as a no show fee.

6
Can I pick up my order from the showroom?[+] [-]

Yes. Simply select Studio Pickup at checkout. Once your order is ready, you will receive an email with our studio address and pickup instructions. Pickup appointments are available Monday through Friday between 11:00 AM and 4:30 PM at our showroom in Greenpoint, Brooklyn.

If you need to arrange a rush pickup or a time outside of regular pickup hours, please reach out to customerservice@wwake.com, and our team will do their best to accommodate your request.

7
Can I bring my piece in for an immediate repair?[+] [-]

Repairs are not completed on the spot at the showroom. To ensure each piece receives the proper care and evaluation, repairs are handled through our dedicated repair process. For more information on how to request a repair, please refer to our Warranty & Repairs section.

If you have questions about a specific piece, feel free to reach out to customerservice@wwake.com, and our team will be happy to guide you through the next steps.

8
Can I bring my pet or guests to my appointment?[+] [-]

Yes. We love pets, and well behaved companions are welcome to join you during your visit. If you plan to bring additional guests beyond those listed on your booking form, please reach out in advance so our team can prepare accordingly and ensure the best experience for everyone.

You can contact our Fine Jewelry Specialists at customerservice@wwake.com if you have any questions ahead of your appointment.

Support Our client care team is available Monday to Friday from 10am-5pm EDT

Email customerservice@wwake.com

General info@wwake.com