WWAKE CAREERS

WHO WE ARE

WWAKE is staffed by a dedicated team that brings a unique perspective to every facet of our operations—from design to craftsmanship, and overall business practices. We proudly exceed our commitment to diversity, with 75% of our roles filled by people of color and immigrants, creating an environment where all employees are valued and can grow professionally.

Located in Brooklyn, WWAKE's studio is a center of creativity and innovation. Our workplace encourages collaboration and fosters continuous improvement, supporting a balanced approach to professional achievements and personal well-being.

We offer a comprehensive benefits package to support our team's health, future, and work-life balance, including:

  • Generous paid time off which increases with tenure, allowing our team to recharge and pursue personal interests.
  • A hybrid work schedule that accommodates flexibility, enhancing our team's ability to balance work and personal life.
  • Health insurance with a 50% company contribution, including dental and vision plans.
  • A 401(k) plan with a company match, encouraging our team to invest in their future.
  • Paid parental and family leave, ensuring that our employees can take time off when it matters most without financial worry.

WWAKE's commitment extends beyond our walls; we engage in low-impact production practices and ethical sourcing to minimize our environmental footprint and support sustainable development in the jewelry industry.

By joining WWAKE, you become part of a progressive team dedicated to redefining the jewelry industry through ethical practices, inclusivity, and innovation.

 

 

CAREERS

Brand Marketing Director


About Us: WWAKE is an award-winning fine jewelry brand based in Brooklyn, New York. Since our founding in 2013, we have dedicated ourselves to a unique brand experience characterized by transparent sourcing, open communication, and local manufacturing. We view our jewelry as a connection between you, the earth, and every hand involved in its creation.

Role Overview: The Brand Marketing Director is responsible for shaping and leading the visual and editorial voice of WWAKE across all channels. This role is both strategic and creative, developing consistent content pillars and brand storytelling that drive our business and deepen customer connections. Working closely with the Founder and Content & Marketing Manager, the Brand Marketing Director ensures all brand communications reflect WWAKE’s identity with clarity and emotional resonance.


Responsibilities:

  • Build and manage the master marketing calendar,
  • Build and manage the marketing budget.
  • Build and manage KPI reporting for marketing initiatives.
  • Define and establish content pillars in collaboration with the Founder and Content & Marketing Manager that guide all communication, marketing, and commercial channels to meet Company Revenue goals.

    • New product drop campaigns
    • Evergreen product highlights
    • Pop Ups, Trunk shows, events
    • Ads
    • Editorial photoshoots
    • Digital Media, Newsletters & PR Content
    • VIP client engagement.

  • Oversight of copywriting and ad development—to ensure consistent brand voice and visual identity.
  • Conduct ongoing competitor analysis to maintain a distinctive and evolving visual language for WWAKE.  
  • Project oversight of photoshoots and content creation that communicate the brand’s ethos.
  • Collaborate with the Founder to set seasonal and annual brand themes.
  • Oversight of work done by Content & Marketing Manager, Art Directors, and all relevant creators and freelancers.

Qualifications & Skills:

  • Passion for ethical practices, sustainability, and WWAKE’s mission
  • Strong visual and editorial sensibility. Ability to translate brand identity across all brand platforms and communication channels
  • Proven experience in concepting and executing editorial campaigns, including creative direction and production oversight
  • Ability to oversee copywriting to ensure consistent brand voice.  
  • 7+ years of experience in brand, content, or art direction—preferably in fashion, jewelry, or lifestyle
  • Strategic thinker with experience using customer insights and market trends to inform content decisions
  • Skilled in cross-functional collaboration and comfortable working in a fast-paced, creative environment
  • Highly organized with strong project management skills—able to manage multiple deadlines and stakeholders

    Compensation & Benefits:
  • Salary ranging from $95,000 to $115,000 depending on experience.
  • Health benefits including medical, dental, and vision coverage, with 50% of premiums paid by WWAKE.
  • Annual leave totaling 35 days, including 15 days PTO (increases with tenure), 10 federal holidays, 5 days at year-end, and 5 sick days.
  • Eligibility for WWAKE’s 401K plan, including a 3% company contribution and potential profit-sharing.
  • 12 weeks paid parental leave with a flexible return-to-work policy.
  • Additional perks include an annual jewelry allowance, employee discount, hybrid work options, and Summer Fridays.

Application Process: Please email your resume and cover letter with the subject line "Brand Marketing Director" to careers@wwake.com.