We believe that our jewelry is a connection to the earth and every hand in between. Our materials are sourced as sustainably as possible, driven by a commitment to social impact at the source and to the responsible mining communities we work with.

In collections where development projects cannot scale, we integrate circular design thinking, giving new life to recycled metals, diamonds, and heritage rough. Our jewelry is shaped by an entire chain of people, through careful sourcing, planning, and ongoing learning, a process we continue to refine every day.

To learn more, we invite you to explore our Ethos page.

Our approach to sustainability is rooted in responsible sourcing, circular design, and long-term partnerships. We prioritize local production to maintain oversight of quality and processes, while supporting the community around our Brooklyn studio.

In sourcing, we focus on transparency, fair labor, and positive social impact. We work with trusted suppliers and artisanal mining communities that uphold responsible labor practices and are committed to ongoing environmental progress. The premiums we pay for materials support this progress directly, helping fund access to clean water, equipment, and long-term development within these communities.

A core part of our approach is circular sourcing. Whenever possible, we design around existing materials, including recycled gold, recycled diamonds, antique stones, and heritage rough. This allows us to extend the life cycle of materials that are already in circulation while maintaining the integrity of our designs.

We also employ minimal-waste strategies, often building collections around the full yield of available material. Stones that are not suited to repeatable designs are repurposed into One of a Kind pieces or custom projects, ensuring thoughtful use of every resource.

To learn more, we invite you to explore our Ethos page.

Our sourcing varies by collection, but the through-line is the same: we prioritize traceability, history, and responsible sourcing.

For our One of a Kind pieces, we work primarily with recycled diamonds, including antique, vintage, and post-consumer stones that have been given new life. These are sourced through trusted dealers who specialize in identifying and dating each stone.

For Bridal and Choose Your Diamond pieces, we source natural diamonds through partners worldwide who meet established industry standards and our own requirements for traceability and responsible practices. In select cases, we also work with traceable diamond programs that provide detailed origin information and support artisanal mining communities.

To learn more, we invite you to explore our Diamond Guide and Materials page. For more tailored guidance, our team and stone sourcing specialist are always available to assist at customerservice@wwake.com.

WWAKE works exclusively with natural diamonds and gemstones. Our approach is rooted in a connection to the earth and in supporting the communities at the source of our materials. We prioritize traceable natural stones, with a strong focus on circular sourcing through recycled and antique diamonds.

When newly mined stones are used, they are sourced through trusted partners in regions such as Canada, Australia, Southern Africa, and Namibia, with an emphasis on traceability, responsible labor practices, and positive community impact. We believe many extraordinary stones already exist, and we are committed to giving these materials new life through thoughtful design.

If you would like to learn more, you can explore our Diamond Guide and Materials page. our team and stone sourcing specialist are always available to assist at customerservice@wwake.com.

Post-consumer diamonds are stones that have previously been set in jewelry and are given new life in a new piece. As part of our broader approach to circular sourcing, we work with recycled diamonds that already exist in circulation. This includes stones recovered from earlier jewelry, which are carefully selected and reset into new designs. We partner with trusted dealers who specialize in identifying and dating diamonds, ensuring the authenticity and history of each stone.

Our recycled diamond sourcing also includes:
-Antique diamonds: cut before the 1930s by hand, with distinctive faceting and softer proportions.
-Vintage diamonds: cut between the 1930s and 1990s, before modern precision cutting.

Each stone carries its own history, reflecting our belief that many extraordinary diamonds already exist and can be thoughtfully reintroduced through new design.

If you would like to learn more, you can explore our Diamond Guide and Materials page. our team and stone sourcing specialist are always available to assist at customerservice@wwake.com.

Recycled gold is identical in quality, purity, and durability to newly mined gold. Because gold does not degrade, it can be refined and repurposed indefinitely without losing its integrity. At WWAKE, recycled gold is sourced from previously existing materials such as jewelry and objects, and refined into new material for our pieces. This approach reflects our commitment to circular sourcing, working with materials already in circulation.

Fairmined gold is sourced from certified artisanal mining communities that follow responsible practices. The Fairmined certification ensures fair trading conditions and provides a premium that supports community development, including access to healthcare, education, equipment, and infrastructure.

All diamond engagement rings from our Ceremonial collection are made using Fairmined gold. To learn more, we invite you to explore our Materials page.

Giving back is an ongoing part of our practice. Since our founding, WWAKE has supported organizations that uplift communities both locally and at the source of our materials. To date, we have raised over $200,000 for WIN NYC, a nonprofit dedicated to supporting women and families experiencing homelessness. We have also contributed to initiatives focused on responsible mining, education, and community development, reflecting our broader commitment to social impact.

To learn more, we invite you to explore our Ethos page.

The WWAKE showroom is located in Greenpoint, Brooklyn, and visits are typically by appointment so each guest can receive dedicated time with our Fine Jewelry Specialists. Appointments offer the opportunity to experience WWAKE pieces in person, explore the collection, or discuss custom and heirloom projects in a more personal setting. Occasionally, the studio hosts special events and walk in days. To stay informed about upcoming opportunities to visit, join the mailing list or follow WWAKE on social media.

To plan your visit, you can book an appointment online, explore the Custom or Heirlooms pages for more information, or reach out to customerservice@wwake.com and our team will be happy to assist.

Yes. Private appointments are available Monday through Friday from 11:00 AM to 4:30 PM, and on select Saturdays.

Appointments provide dedicated time with our Fine Jewelry Specialists, whether you are exploring the collection, viewing specific pieces, or discussing custom designs or heirloom transformations. For more information about these services, please visit our Custom or Heirlooms pages. Availability may be more limited during sales periods or busy seasons. To plan your visit, you can book an appointment online or reach out to customerservice@wwake.com, and our team will do their best to accommodate your request.

To stay informed about walk in days, studio events, and additional visiting opportunities, sign up for our mailing list and follow WWAKE on social media.

Yes. If you are unable to visit our showroom in NYC, we are happy to meet with you virtually. Virtual appointments offer the opportunity to explore the collection, view specific pieces, and discuss custom or heirloom projects with one of our Fine Jewelry Specialists. Our team can also guide you through stone sourcing options and answer any questions about design, sizing, or production timelines.

To get started, you can book a virtual appointment online. If there is a specific piece or project you would like to discuss, you may also include those details in the appointment questionnaire so our team can prepare in advance.

The showroom offers the opportunity to explore WWAKE’s One of a Kind pieces, along with samples from the full collection available to view and try on.

During your visit, you will be supported by one of our Fine Jewelry Specialists, who can guide you through the collection, discuss custom projects or heirloom transformations, and introduce specially sourced stones available for bespoke pieces. Our team works closely with a dedicated stone sourcing specialist who can help identify natural stones aligned with your vision.

Orders can be placed during your appointment, though not all pieces are available to take home the same day. Many designs are Made to Order and will be crafted especially for you by our artisan jewelers in New York City.

If there is a specific piece you would like to see, or if you are interested in custom work or stone sourcing, you can note this in the questionnaire when booking your appointment so our team can prepare accordingly.

A temporary hold of $75 is placed when booking an appointment. The hold will be refunded once your appointment is completed. If the appointment is missed or cancelled without notice, the hold will be forfeited as a no show fee.

Yes. Simply select Studio Pickup at checkout. Once your order is ready, you will receive an email with our studio address and pickup instructions. Pickup appointments are available Monday through Friday between 11:00 AM and 4:30 PM at our showroom in Greenpoint, Brooklyn.

If you need to arrange a rush pickup or a time outside of regular pickup hours, please reach out to customerservice@wwake.com, and our team will do their best to accommodate your request.

Repairs are not completed on the spot at the showroom. To ensure each piece receives the proper care and evaluation, repairs are handled through our dedicated repair process. For more information on how to request a repair, please refer to our Warranty & Repairs section.

If you have questions about a specific piece, feel free to reach out to customerservice@wwake.com, and our team will be happy to guide you through the next steps.

Yes. We love pets, and well behaved companions are welcome to join you during your visit. If you plan to bring additional guests beyond those listed on your booking form, please reach out in advance so our team can prepare accordingly and ensure the best experience for everyone.

You can contact our Fine Jewelry Specialists at customerservice@wwake.com if you have any questions ahead of your appointment.