The Pay It Forward sale is our annual fundraiser for Win NYC, which is New York's largest housing organization dedicated to breaking the cycle of homelessness. Over 70% of New York’s homeless population is women and children—Win’s mission is to support these families with childcare, job training, and mentorship programs that help move their lives forward.

Our annual initiative has now raised over $150,000 for homeless families in NYC, thanks to your purchases over the last 12 years. The fundraiser sale includes extra special WWAKE pieces that never go on sale, bestsellers, and it’s the only time you can get a deal on rings made custom for your size.

While this is not a sitewide sale, the Pay it Forward sale includes many special pieces that never go on sale, best sellers, and select bridal rings. It is our only Made to Order sale of the year, meaning the only time you can get a piece specially made for you at a discounted price.

This year, treat yourself & you’ll be automatically entered for a chance to win:
-Spend $350+, you’ll be entered into the raffle for a pair of Asscher Cut Sapphire Stud Earrings
-Spend $700+, enter raffle for the Sapphire Linear Chain Necklace
-Spend $1500+, enter raffle for the Horizontal Oval Cut Diamond Monolith Ring

Raffle winners will be announced on Friday, May 22, 2026 via email.

-Offer applies to sale orders placed between 5/13/2026 and 5/19/2026
-No multiple entries
-Your raffle entry will be officially made on May 19, based on total sale spend.

Pieces included in our Pay it Forward Sale are offered at 20% off for the week of May 13-19th. Select Archival products are 50% off and only available online during the week of our Pay it Forward Sale.

Due to a high volume of orders during sale periods, Ready to Ship orders will be processed for shipping within 2-5 business days. You will receive a shipping confirmation email with tracking information once your order has shipped so you can follow its progress directly through the carrier’s website.

If your order includes Made to Order pieces, your order will ship in 5-6 weeks when all pieces are completed.

If your order includes Made to Order pieces, your order will ship in 5-6 weeks when all pieces are completed. You will receive a shipping confirmation email with tracking information once your order has shipped so you can follow its progress directly through the carrier’s website. If you have any questions about when your order is expected to arrive, reach out to us at customerservice@wwake.com.

We are unable to combine multiple orders due to a high volume of orders. We apologize for any inconvenience.

Made to Order pieces are crafted especially for you by our artisan jewelers in New York City, and require approximately 5–6 weeks of production before shipping.

Items purchased during sale events are considered final sale and are not eligible for return or exchange. If you have any questions about a specific order, please reach out to customerservice@wwake.com, and our team will be happy to assist.

Many of our designs can be created in alternative metals. While we prioritize 14k solid gold, our custom team can also produce pieces in a range of gold colors and karats, as well as 14k palladium white gold or platinum. Because each piece is crafted in our Brooklyn studio, we are often able to thoughtfully adapt designs while maintaining their integrity.

If you are interested in creating a sale piece in a different metal, reach out to our Fine Jewelry Specialists at custom@wwake.com.

Please note, metal changes may incur an additional fee depending on metal type and design. All metal changes will require pieces to be Made to Order and take 5-6 weeks to be completed and ready to ship.

Discount only applies to orders placed between May 13-19th 11:59pm EST exclusively on wwake.com. Discount adjustments are not permitted.

Products labeled Archive are past styles from the WWAKE Archive. These styles have limited inventory and sell out quickly. Archive products are not available for purchase throughout the year and are only available online during sale periods.